Locality Expands Partnership with FreeWheel to Reach Local CTV Audiences at Scale
–News Direct–
Locality, the industrys preeminent local television solutions provider, today announced an expanded partnership with FreeWheel, a global technology platform for the television advertising industry, to reach local audiences at scale across all DMAs. By working with FreeWheel, Locality can now offer the ability to better plan, forecast, activate and report on local audiences activations across streaming television inventory to provide advertisers the value and impact their brands expect.
The two companies expansion of this tailored solution comes as interest, growth and spending in the local TV streaming ad sector is rising. Per research from BIA Advisory Services, the medium is one of todays fastest-growing local media channels, with double-digit year-over-year ad revenue gro...