Peer39 Goes Live with Compliant for Compliance Metrics
–News Direct–
Compliant, a data compliance technology company, has partnered with Peer39, the leading global provider of pre-bid contextual suitability and quality solutions for modern marketers, to introduce and offer its customers a data compliance metric for programmatic media campaigns. For the first time ever, advertisers, agencies and publishers will have a scalable solution for measuring data compliance in digital media campaigns and eliminating risk within their marketing efforts while simultaneously signaling to regulators and consumers their commitment to acting lawfully.
Its unthinkable in todays environment that any marketer would spend money on media that puts their brand at risk. This is no different than when the industry asked itself why would we pay for ads that no one s...