MYBUNDLE DATA SHOWS BUNDLING STREAMING CREDITS WITH BROADBAND REDUCES STREAMING SERVICE CHURN BY UP TO 50%
–News Direct–
MyBundle, the premier online platform connecting consumers, streaming services and broadband providers, today released company research data indicating that bundling streaming credits with broadband service reduces the first-year monthly churn rate for SVOD streaming services by up to 50% when compared to leading industry research firm Antennas reported industry average monthly rate of 8.6%.*
MYBUNDLE DATA SHOWS BUNDLING STREAMING CREDITS WITH BROADBAND REDUCES STREAMING SERVICE CHURN BY UP TO 50%
For the analysis, MyBundle examined streaming service purchase data from approximately 300 subscribers to Norvados 1 Gig fiber PickME Plan Internet broadband service, which includes $20 in monthly streaming credits bundled using MyBundle's innovative Streaming Choice progra...